The Australian Film Commission today released a survey focusing on the Australian film distribution sector. The Survey comes at a time when the industry is receiving a boost from the tremendous box office success of Two Hands and the imminent release of several new titles, including the much-anticipated Siam Sunset.
The survey was commissioned by the AFC in response to changes in the distribution sector and a growing interest on the part of Australian producers in the way films are marketed, distributed and exhibited in the domestic market.
1998 was a difficult year for indigenous film industries around the world with big budget feature films from the major American studios securing a greater share than ever of box office. There was some speculation in the international press that this was a product of the Titanic phenomenon but more in-depth commentary suggested it was a wider trend and likely to continue.
"Issues relating to domestic distribution and the performance of Australian films in the local market place have always been matters of great interest to local producers. For the first time the AFC has collected a range of information and analysis and attempted to explain some of the practical realities of the local film distribution scene," said Kim Dalton, Chief Executive of the Australian Film Commission.
The Survey outlines some of the changes in the marketplace over recent years such as the growth in multiplex cinemas and the impact on patterns of distribution. It provides detailed information about how revenues flow from the box office to the producer and contains interviews with executives from several Australian film distribution companies, including the distributors of some of the recent successful Australian films such as Two Hands, Head On and The Craic
The preparation and publication of the Distribution Survey forms part of the Australian Film Commission's range of activities as the primary research agency for the Australian film and television industry.
The report is available for downloading in pdf format from http://afcarchive.screenaustralia.gov.au