Australian Film Commission
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19 September 2018
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Do You Need Advice With Your Cannes Market Strategy?

Call for applications/ expressions of interest.

The Australian Film Commission's Marketing Branch is offering up to 10 filmmaking teams a confidential meeting with industry market experts Sue Murray and Victoria Treole to assist in preparations for attendance at the 2008 Cannes Film Festival and Market.

This opportunity is only available for filmmakers who are attending Cannes 2008.

To be eligible for a meeting you must be:

  • A Producer (or producer/director team) with a developed feature project that has received development support (state agency or AFC) and is now ready to be presented to the marketplace for financing.
  • A Producer (or producer/director team) with a completed feature film looking for a sales agent and/or to sell to specific territories.
You also need to attach proof of Cannes 2008 attendance (eg. confirmation Marche registration).

Filmmakers fitting the criteria and selected for a meeting will receive advice on preparation for attendance and devising and implementing a market strategy for a developed project or completed film.

How to apply?
If you are interested in being selected for a meeting, you need to provide two copies of the following:
  • a 1 line, 1 paragraph and 1 page synopses of your project
  • director and producer statements
  • a one-page history of the project including development support received
  • a one-page CV for key creative team (writer, director, producer)
  • a list of key cast/crew already attached to the project
  • a budget and financing strategy
  • any existing promotional materials (e.g. flyers, trailer, etc.) for the project
  • examples of director's past work (if first time feature)
  • if applying with a completed feature, then 2 DVD copies must also be included
Please register your interest in applying for a meeting by emailing Julie Archet at as soon as possible.

All materials need to be received by COB Monday 7 April 2008 at one of the AFC Offices.
[NB: emailed applications will not be accepted]:

Sydney: Level 4, 150 William St, Woolloomooloo NSW 2011.
Melbourne: Level 1, 144 Moray Street, South Melbourne VIC 3205
Brisbane: Level 3, Judith Wright Centre, 420 Brunswick St, Fortitude Valley QLD 4006

Incomplete and late applications will not be considered for selection.

One hour 1:1 meetings will be scheduled between 17-21 April in Sydney, Melbourne and Brisbane. Exact dates and times will be confirmed once all applications are received, however it is expected selected participants will make themselves available on the nominated time/date.

Please note: all meetings are held on a confidential basis and no information regarding projects will be made public.

Applicants from other states are welcome to apply, and if selected, meetings will be conducted via telephone.


Rocket Science is collaboration between Sue Murray and Victoria Treole. They have provided consultancy services to a range of local and international film companies and government agencies over the last decade including Miramax Films, Fine Line Features, Australian Film Finance Corporation, Paramount Vantage, ScreenWest, South Australian Film Corporation, The Weinstein Company, The UK Script Factory, FTO Aurora and AFC Marketing, IndiVision, Sp*rk and New Zealand Film Commission amongst others. Both have been attending the Cannes Film Festival since the late 80s.

Sue Murray has worked in the film industry since 1977. She is Executive Director of Fandango Australia, a production company set up in February 2002 with Rolf de Heer, Richard Lowenstein, Domenico Procacci and Bryce Menzies. At Fandango she has been Executive Producer on Rolf de Heer's films Dr Plonk (2007), Ten Canoes (2006), and co-producer on Alexandra's Project (2003). She is also the Executive Producer on Alkinos Tsilimidos's Tom White (2004).
Prior to Fandango, Sue Murray was Acquisitions Consultant for Fine Line Features from 1998-2001 and a freelance consultant for the New Zealand Film Commission. From 1981 - 1998 Sue worked for the Australian Film Commission in several roles including 11 years as Director of Marketing.

Victoria Treole established film consultancy company Blue Cat Pictures in 2005 to provide services to international film companies, agencies and filmmakers on development, packaging, financing strategies and marketing.
In 1994, she established Miramax Films Australasian office and directed Miramax's film development, production and acquisitions activities in the region for over a decade. In 2001 she successfully launched Miramax's distribution operation in Australia and New Zealand with Oscar nominated In the Bedroom and Tarantino's 2 volume Kill Bill.
Prior to Miramax, Victoria Treole worked for the PayTV consortium Australian Information Media from 1993-1995 and for the Australian Film Commission (as Manager, International Market Development and Executive Creative Affairs) from 1989-1993.