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2002

AFC and ABC New Media announce Broadband Production Initiative

5 June 2002

The Australian Film Commission and ABC New Media today announced details of the joint Broadband Production Initiative.

The Australian Film Commission (AFC) will fund the production of several projects designed specifically for broadband delivery. These projects will be hosted as a broadband component on the ABC's website.

The Broadband Production Initiative is part of the Broadband Content Fund, announced last year by Senator the Hon Richard Alston, Minister for Communications, Information Technology and the Arts. The $2.1m fund, administered by the AFC, will finance innovative broadband content, with the emphasis on high-end, high-technology content that utilises interactive applications.

The AFC and ABC New Media are seeking applications for funding from experienced production teams with substantial children's, youth or educational projects that explore the interactive broadband environment in innovative, challenging and original ways.

These projects will be specifically developed and produced for broadband delivery.

Ambitious projects, with budgets in the range of $200,000 to $500,000 per project, are being sought.

Broadband is becoming increasingly significant in the delivery of screen-based content because of its capability to provide an immersive and interactive-rich content experience to users.

"The increasing worldwide convergence of "new" and "traditional" media production is seeing the emergence of a digital screen-based content creation industry with a range of delivery systems and applications across the entertainment, arts, and education arenas. The AFC, with assistance from the Federal Government, is committed to ensuring that Australian audiences and user groups have access to a range of Australian content in these areas," said Kim Dalton, Chief Executive of the Australian Film Commission.

"With its successful and long-established film and television industry and exciting and expanding interactive digital media industry, a broadly-educated English-speaking country such as Australia is particularly well-placed to take advantage of the worldwide explosion in demand for digital content."

Lynley Marshall, Director of ABC New Media said: "We are thrilled to be partnering the AFC in this initiative. We see it as a great opportunity to encourage content developers to explore new delivery platforms like broadband.

"Our existing broadband service has continued to grow stronger and increasingly popular since its inception in March 2001 and we believe this new partnership with the AFC will enable us to deliver even more interactive and innovative material to our audience."

The Broadband Content Fund through the Broadband Production Initiative will provide Australians with a range of locally produced digital content and ensure that Australian digital content creators remain at the cutting edge internationally in the highly competitive and rapidly developing broadband applications sector.

The AFC and ABC New Media will be holding a series of seminars around Australia to explain the Fund guidelines and to stimulate creative, innovative ideas. They will be held in Sydney, Melbourne, Brisbane, Adelaide and Perth later this month.

Download the Broadband Production Initiative Funding Guidelines.

Media Enquiries:
Tracey Mair
TM Publicity
For the Australian Film Commission
Ph: 0419 221 493
Email: traceym@tmpublicity.com

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