SPAAmart the AFC-supported feature film market that happens during the annual Screen Producers Association of Australia Conference (SPAA), took place in December on the Gold Coast. The 2007 SPAAmart saw 237 meetings take place between the selected filmmakers and the invited executives.

Nine new Australian and three New Zealand feature film projects, as well as two returning SPAAmart projects (close to full funding), were presented to the SPAAmart Executives.

Executives from 11 international and 16 Australian companies - 37 decision makers, dealmakers and film funding executives in total - received pitches from the filmmakers.

Nick Cole, producer of selected project, The Last Ride said "The realisation of just how important SPAAmart is only really came to light when the Manager of SPAAmart, Dale Fairbairn, sent us the dossier of Executives that... we would meet".

"I have lived and dreamed this story for the last six years. There is now a very strong, creative team in place to make this wonderful film. And my job is to make it happen."

"As a first time feature film producer, the opportunity to meet one-on-one with key international and Australian executives from film sales, financing and distribution companies is a gift,"… (But) "SPAAmart is not easy. It's hard work and it's exciting. Over the three days we found that our creative vision for the film was continually tested and challenged."

"SPAAmart has made me very aware of how much can be achieved through targeted and project specific meetings. We have consolidated existing relationships and, in some cases, begun new ones. "

"In the days following SPAAmart, our discussions with the people we met have been ongoing and I am confident that we are close to achieving our objective..."