To celebrate the 30th anniversary of the AFC supporting Australian filmmakers in Cannes, the AFC, together with the Film Finance Corporation, the NSW Film and Television Office, Ausfilm, Film Victoria, South Australian Film Corporation and the Pacific Film and Television Commission, hosted a reception for over 500 people on Tuesday 23 May 2006 at Rado Beach in Cannes.
The reception created an opportunity to promote Australia and its filmmakers to the rest of the world, and to promote the eight Australian films selected into the festival: Ten Canoes (which won the special jury prize), Suburban Mayhem and 2:37 (screening in Un Certain Regard); Jindabyne (Directors Fortnight); Look Both Ways (Critics Week) and three shorts - Sexy Thing (Shorts Competition), Snow (Cinefondation) and a special out of Competition screening of The Water Diary.
Recognition at Cannes gives Australian films a solid and well-regarded platform from which to go to the international market. In addition to the Australian films screening in the Festival, there were another 14 screening in the marketplace, and a record number of Australian industry professionals in attendance at this year's festival and market.
The reception was attended by Australian filmmakers, distributors and agencies, as well as many key international film festival directors and selectors (such as Berlin, Sundance, Venice, Cannes Official selection and Directors' Fortnight); sales companies (including The Works, Fortissimo, Becker Films International, Beyond, Paramount Specialty Films); international film agencies (Irish Film Board, NZ Film Commission, Singapore Film Commission, China Co-Production); and many other international executives and filmmakers who are keen to develop ties with Australia. Also in attendance was Jane Madden, Australian Ambassador to UNESCO.
The theme of the night was black, silver and white. The slogan 'created in Australia' featured on balloons which decorated the room alongside film posters, a 30-years banner and Florence Broadhurst black and silver mounted wallpapers. A video presentation featured trailers of the films screening in Cannes plus a retrospective of stills from Australian films that have screened in Cannes since 1976.
Food was supplied by Denmark-based Australian chef Mike Brown, using Indigenous ingredients. Domaine Chandon Australia provided Green Point wines for the night.
The reception was also the final event by Sabina Finnern, who was the AFC's Marketing Manager for six years and who has now left for a new life in San Francisco. We salute her efforts at pulling it all together.