The annual Cannes film festival and market is, for the global film industry, 11 of the most exhilarating and exhausting days in the festival calendar - and this year was no exception. Running from May 16-27, the 2007 event saw over 10,000 professionals from 92 countries in attendance with over 800 films screening in the marketplace. There were over 200 Australians registered and 12 completed Australian films had official market screenings. The AFC managed the Australian film office which offers all Australians attending a business centre to check emails and take meetings - as well as a place to catch their breath amidst the hectic work schedule where necessary!
This year saw a strong interest in Australia from the international industry because of the recently announced changes in film financing from the Australian Government.
For the second year running, the Created in Australia cocktail reception took place at the Rado Beach Restaurant on Friday 18 May. A joint agency function (AFC, FFC, Ausfilm, FTO, SAFC, PFTC, Screen Tasmania and Film Victoria), the event aims to highlight the Australian industry and offer a networking opportunity for attendees. This year saw some 400 people gather for a drink at the beach-themed soiree, complete with waiters dressed in Aussie lifesaving gear.
The AFC was involved in organising or partnering in a series of other events throughout the market. On Saturday 19 May, three Australian producers were introduced by Antonio Zeccola at the Producers Network Spotlight on Australia breakfast. There were also three tables with Australian distributors who were available to meet with international producers attending the Producers Network.
This year the AFC, in conjunction with Ausfilm and the FFC, hosted two Co-production Clinics, one with Singapore and another with South Africa. Panels consisting of key government representatives from each country were asked a series of questions by moderator Mark Woods, CEO Ausfilm, to enlighten producers from each country about the opportunities of working with each other. The sessions were highly informative and entertaining with networking drinks held after each clinic. The AFC also worked with Telefilm Canada and the UK Film Council to ensure key Australian producers were invited to networking events hosted by each agency. The Asia Pacific Screen Awards held their launch at the Australian office on Sunday 20 May.